Toward the new
possibility of
map x data.
We are the leading area marketing company in Japan.
We are pioneers in area marketing in Japan, developing, providing, and supporting the operation of GIS, geodata, 3rd party data, and marketing solutions based on a frontier spirit of flexibility and continuous evolution as technology develops and the market changes.
We have gained a lot of positive recognition by providing an environment to generate new insights through map x data, mainly from major companies in a wide range of industries in Japan.
We will not stay in the status quo, but will continue to create businesses and solutions together with companies and people we encounter hereafter.
Our Values
Market Analytics and Optimization
GSI is a leading provider in the field of geomarketing solutions in Japan. We comprehensively support marketers in the following ways:
- Marketing GIS (geographic information system) solutions
- Census/market data and industry-specific databases
- Estimated data set optimized for marketing based on official statistics
- Consulting services for marketing with census/market data and industry-specific databases
- Geo-targeting platform that allows you to set up distribution areas linked to GIS
- Marketing analysis platform for information providing and sharing
- Marketing indexes and trade area analysis reports in China
More than 35 patents granted
To respond to changing marketing needs, we are actively investing in the development of new analytical technologies and have acquired various patents.
Our Clients
Our GIS has been introduced to more than 2,000 companies. We have been chosen by many of the TOP 10 companies in various industries in Japan.
AEONMALL Co., Ltd. / Cocokara Fine Inc. / East Japan Marketing & Communications, Inc. / Shiseido Co., Ltd. / Taisho Pharmaceutical Co., Ltd. / Takenaka Corp. / D. A. Consortium Inc. / Nikkei Research Inc. / Fast Retailing Co., Ltd. / Mitsui Fudosan Co., Ltd. / MOS Food Services, Inc. / YAOKO Co., Ltd. / Yomiuri IS Inc. / Renaissance Inc. etc.
Activities with Overseas Companies
Through a strategic partnership with Tactician Corporation, a leader in the US GIS industry endorsed by a top-tier global advertising agency group, we have energetically pioneered the GIS market in Japan.
| Year | Tactician Corporation | Giken Shoji International Co., Ltd. |
|---|---|---|
| 1988 | Tactics International Limited is established in Andover, Massachusetts, U.S.A. | |
| 1990 | First desktop GIS software released for Macintosh. Established Tactician UK |
|
| 1994 | Tactics International Ltd. was renamed to Tactician Corporation | Concluded an exclusive agency agreement with Tactician Corporation (Massachusetts, U.S.A.), a manufacturer of GIS engines for area marketing. |
| 1995 | Released Japanese version of Tactician | |
| 1996 | Released Tactician 4.0 | Released "Targeting Machine," a trade area analysis GIS |
| 1997 | Capital participation in Tactician Corporation (Massachusetts, U.S.A.) | |
| 1998 | Released Tactician One | Opened R&D annex in Boston, U.S.A. |
| 2004 | Released Tactician Online | Jointly developed Tactician Online service |
| 2018 | Co-management of program resources (for Tactician One 64-bit) | |
| 2022 | Released Tactician Cloud |
Our Solution
Nearly 30 years of GIS commitment
In response to user feedback and evolving marketing methods, we continue to develop the latest functions, data, and analysis logic.
History of GIS Lineup
System Lineups
Trade Area Analysis in the Age of Big Data
- Develop store opening strategies
- Elaborate on store sales forecasts
- Extract priority areas for sales promotion
- Analyze competitors, forecast demand, and more.
Basic Trade Area Analysis System
- Identify area characteristics for potential store locations
- Propose product assortments tailored to the area
- Extract priority areas for sales promotion
- Make informed, logical decisions quickly.
Fixed-price Human Flow Analysis Tool
- Monitor human traffic in real-time
- Identify store visitor demographics
- Analyze competitors' visitor data
- Measure campaign effectiveness.
Data Lineups
Statistical data
Census Data
Data on various statistics published by national and public organizations, converted and prepared for area marketing.
SMART Census®️
We leverage our proprietary technology to optimize market research, regional analysis, and area marketing by providing smart census data from various official sources, including census data.
Area Segmentation Data
Using our proprietary patented technology, we classify town/zip code boundaries/meshes throughout Japan into 11 medium and 36 small categories based on various factors, including age, family structure, housing, occupation, annual income, and land prices. This allows us to develop and provide area segmentation data known as "c-japan."
Human Flow Data
Demographic and population flow data using smartphone location big data, and more.
3rd Party Data
We provide a wide range of 3rd party data, including location data, purchase data, TV viewing data, and more.
API Linkage
We offer seamless integration of our data with your system through our API linkage.
History
| 1976 | Founded as a trading company of electronic components. |
|---|---|
| 1988 | Started to distribute “Sentinel” software protectors of Rainbow Technologies, Inc. (current SafeNet, Inc.). |
| 1992 | Opened Tokyo Office. |
|---|---|
| 1993 | Signed a distributor agreement with Tactician Corporation. |
| 1995 | Released the first Japanese version of “Tactician” geographic information system. |
| 1996 | Opened Osaka Office. |
| 1997 | Changed the company name to “Giken Shoji International Co., Ltd.”. |
| Concluded a technical partnership agreement with Tactician Corporation. | |
| Launched the F@xEm@il service. | |
| 1998 | F@xEm@il was certified as the first “New Business of Communication and Broadcasting” by the Ministry of Posts and Telecommunications. |
| Received the Nagoya Mayor Prize of Chubu New Business Award. |
| 2001 | Aug. | Opened Sydney Development Center. (Australia) |
|---|---|---|
| 2002 | Mar. | Released MarketAnalyzer, a new trade area analysis system equipped with a high-speed engine for area marketing. |
| 2007 | May. | Obtained patents (No. 3914303 & 4007720) for the F@xEm@il service. |
| Jul. | Business partnership with Pathfinder Solutions. (Melbourne, Australia) | |
| 2009 | Mar. | Release of commercial geodemographic data and resident profiling data. |
| Apr. | Released SegmentAnalyzer, an ad distribution area optimization system that makes full use of multivariate analysis. | |
| Jul. | Obtained a patent (No. 4334831) for a direct mail system. |
| 2010 | Mar. | Released SiteAnalyzer, which realizes store demand forecast such as sales with multiple regression analysis function. |
|---|---|---|
| Mar. | Released geodemographic data "c-japan". | |
| Jun. | Obtained a patent (No. 4548645) for the WebGIS service. | |
| Sep. | Obtained a patent (No. 4585594) for an external memory for software license. | |
| 2011 | May. | Obtained a patent (No. 4750497) for a content tampering protection system. |
| Jun. | Released MarketAnalyzer for China. | |
| Jul. | Obtained a patent (No. 4776170) for a location authentication system. | |
| 2012 | Apr. | Obtained a patent (No. 4981957) for an external memory for software license. |
| Jun. | Launched the r4b® (report for biz) reporting cloud service. | |
| Nov. | Obtained a patent (No. 5123422) for a location feature-based profiling system. | |
| Dec. | Released MarketAnalyzer Nursing care analysis version. | |
| 2013 | Feb. |
Obtained a patent (No. 5199143) for an anonymized aggregation system. |
| Mar. |
Obtained patents (No. 5214054 & 5284548) for a location feature-based profiling system. |
|
| May. |
Obtained a patent (No. 5258832) for a demographic-based location analysis model. |
|
| Jun. | Obtained a patent (No. 5276232) for a demographic-based location analysis model. | |
| Oct. | Obtained a patent (No. 5384281) for an area analysis system for direct mail distribution. | |
| 2014 | May. | Obtained a patent (No. 5536725) for a store profiling system. |
| Jul. | Obtained a patent (No. 5576784) for a commercial facilities data analysis system. | |
| 2016 | Jan. | Launched the Marketing Intelligence Platform (MIP) service. |
| Jan. | Started the reporting cloud service (report for biz : r4b-C) in China. | |
| Jun. | Obtained a patent (No. 5946372) for a geocoding system. | |
| 2017 | Sep. | AGOOP Corporation (SoftBank Group) released “AGPackage – Marketing Specialist powered by MarketAnalyzer™ Cloud”. |
| Nov. | Launched a new brand MarketDiscovery to roll out the big data product line that is valuable to business. | |
| Nov. | Added AudienceOne® by D. A. Consortium Inc. to the area-marketing data lineup for MarketAnalyzer™ “MarketDiscovery”. | |
| 2018 | Mar. | Released a MarketAnalyzer™’s new analysis function based on ProfilePassport by Blogwatcher, Inc. “MarketDiscovery”. |
| Apr. | Obtained a patent (No. 6317940) for a high-precision small-area simulation sytem and program. | |
| Jun. | Obtained a patent (No. 6359899) for an user behavior analysis system and program. | |
| Oct. | Obtained a patent (No. 6411148) for a simulation system and program for consumption expenditure data by item. | |
| Nov. | Received a courtesy call from the Nagoya Higashi Tax Office as an "excellent reporting corporation" | |
| Dec. | Obtained a patent (No. 644957) for a trade area analysis system. | |
| 2019 | Mar. | In collaboration with KDDI Corporation, we developed and began offering the unprecedented GIS (geographic information system) "KDDI Location Analyzer" equipped with GPS location data. |
| 2020 | Jan. | Released Store DMP. |
|---|---|---|
| Jan. | Obtained a patent (No. 6646465) for a purchasing forecast analysis system. | |
| Feb. | Obtained a patent (No. 6655662) for a Action log analysis platform. | |
| Mar. | Obtained a patent (No. 6675203) for a Trade area analysis report system. | |
| Jul. | Released MarketAnalyzer™ 5. | |
| Dec. | Launched a Virtual Persona Analysis Solution. | |
| 2021 | Feb. | Obtained a patent (No. 6825880) for a Behavior analysis system using various types of location information. |
| May. | Launched Geo Marketing Platform | |
| Oct. | Obtained a patent (No. 6943436) for a Visitor regional characteristics analysis system and its program. | |
| 2022 | Sep. | Business partnership with At Home Co., Ltd. to Strengthen Trade Area Survey Report Function. |
Company Profile
| Company Name | Giken Shoji International Co., Ltd. (GSI) |
|---|---|
| Founded in | January, 1976 |
| Capital | JPY 231,125,000 |
| President and CEO | Tomomi Kojima |
| Director & Representative of Tokyo Head Office | Yoshinori Matsumoto |
|
Director |
Mitsutaka Kojima |
| Operating Officer | Fumiyoshi Ichikawa Kaoru Ogata Akito Inoue |
| Auditing Officer | Junichi Matsui |
| Affiliate | |
| No. of Employees | 42 (As of Apr, 2024) |
| Business |
GIS (geographic information system) solutions for area marketing Census/trade area dataand industry-specific databases Marketing support and consulting services based on census/trade area data and industry-specific databases Marketing analysis platform for information providing and sharing Marketing indexes and trade area analysis reports in China |
| Clients | AEONMALL Co., Ltd. / Cocokara Fine Inc. / East Japan Marketing & Communications, Inc. / Shiseido Co., Ltd. / Taisho Pharmaceutical Co., Ltd. / Takenaka Corp. / D. A. Consortium Inc. / Nikkei Research Inc. / Fast Retailing Co., Ltd. / Mitsui Fudosan Co., Ltd. / MOS Food Services, Inc. / YAOKO Co., Ltd. / Yomiuri IS Inc. / Renaissance Inc. etc. |
| Patents |
Patent No.6646465 (Purchasing forecast analysis system) / Patent No.6675203 (Trade area analysis report system) / Patent No.6449578 (Trade area analysis system) / Patent No. 6411148 (Simulation system and program for consumption expenditure data by item) / Patent No. 6359899, 6655662 (User behavior analysis system and its program) / Patent No. 6317940 (High-precision small-area simulation sytem and its program) / Patent No. 5946372 (Geocoding system) / Patent No. 5576784 (Commercial facilities data analysis system) / Patent No. 5536725 (Store profiling system) / Patent No. 5384281 (Area analysis system for direct mail distribution） / Patent No. 5258832 (Demographic-based location analysis model) / Patent No. 5199143, 5276232 (Anonymized aggregation system) / Patent No. 5123422, 5214054, 5284548 (Location feature-based profiling system) / Patent No. 4776170 (Location authentication system) / Patent No. 4750497 (Anti-tampering system) / Patent No. 4585594, 4981957 (External memory for software license) / Patent No. 4548645 (Web GIS service) / Patent No. 4334831 (Direct mail system) / Patent No. 3914303, 4007720 (FaxEmail service) |
| Policy |
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Members
YOSHINORI
MATSUMOTO
Director
General Manager
FUMIYOSHI
ICHIKAWA
Operating Officer
Marketing Department
KAORU
OGATA
Operating Officer
Technology Development Department
AKITO
INOUE
Operating Officer
Sales Department
Office
Nagoya Head Office
GSI Bldg. 2-30 Chikara-machi, Higashi-ku, Nagoya, Aichi 460-0018 Japan
TEL.+81-52-972-6544 / FAX.+81-52-972-6577
Tokyo Head Office
7F PMO Shinjukugyoenmae,2-1-12 Shinjuku, Shinjuku-ku, Tokyo 160-0022 Japan
TEL: +81-3-5362-3955 / FAX: +81-3-5362-3966
Osaka Office
6F H¹O Umeda-Chayamachi, 16-1 Chayamachi, Kita-ku, Osaka 530-0013 Japan
TEL.+81-6-6867-9644
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